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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Strengthening of the Brand Competitiveness on the Base of the Development of the Brand Communication
 Jankechová, Natália ; Veselá, Helena (referee) ; Zich, Robert (advisor)
The diploma thesis deals with development of the MAGGI brand communication in order to increase its trustworthiness among customers and to strengthen its competitiveness. The current situation of the brand is defined primarily by brand identity analyzes by Kapferer and Ko Floor and by defining the competitive position of the brand. Based on the knowledge gained in the analytical part, a set of recommendations on brand communication are developed.
Detailed record
Strengthening of the Brand Competitiveness on the Base of the Development of the Brand Communication
 Jankechová, Natália ; Veselá, Helena (referee) ; Zich, Robert (advisor)
The diploma thesis deals with development of the MAGGI brand communication in order to increase its trustworthiness among customers and to strengthen its competitiveness. The current situation of the brand is defined primarily by brand identity analyzes by Kapferer and Ko Floor and by defining the competitive position of the brand. Based on the knowledge gained in the analytical part, a set of recommendations on brand communication are developed.
Detailed record

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